A rule of thumb in public awareness is that the people your program affects are the best messengers. Obviously, in the arts and aging field, this means the program participants. Family members, too, can speak eloquently about benefits. Community leaders—elected officials or business, foundation, or corporate executives—are also effective messengers. If you enlist their help, they can talk about your program to a variety of audiences in different settings. Indeed, your message—the combination of personal stories and the type of hard evidence that you’ve amassed from outcome evaluations—gives them the content they need to demonstrate their community involvement.