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Creativity Matters: The Arts and Aging Toolkit
photo of two women singing, and one man singing and playing the piano (Stagebridge)
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9.2: Identifying Audiences

In communicating the benefits of your arts and aging program, be strategic. What you say and how you say it—and to whom—are important. Key audiences are:

While implementing a comprehensive public awareness campaign is an option, time and dollars are precious commodities. As you look at these audiences and begin to think about priorities and strategies, consider what audience gives you the “biggest bang for the buck” and can best benefit you and your program.

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Appendix 3:
Kairos Dance Theatre Support Letters (1) (2)