Please take a moment to answer three questions that will help us make this Web site more useful to you.
Question #1: What is your age?
Question #2 What is your sex?
Female Male
Question #3 What is your primary occupation/area of interest?


Survey ©2008   Results Technologies Solutions, Inc.

Creativity Matters: The Arts and Aging Toolkit
photo of woman and girl acting (Stagebridge)

9.2: Identifying Audiences

In communicating the benefits of your arts and aging program, be strategic. What you say and how you say it—and to whom—are important. Key audiences are:

While implementing a comprehensive public awareness campaign is an option, time and dollars are precious commodities. As you look at these audiences and begin to think about priorities and strategies, consider what audience gives you the “biggest bang for the buck” and can best benefit you and your program.


Download This Chapter


Appendix 3:
Kairos Dance Theatre Support Letters (1) (2)